Tag: Video Marketing

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How To Build A Good Online Marketing Strategy

In today’s market economy, companies must have a good online marketing strategy. With the new technology developments quite a number of companies are going online for their marketing needs. This is due to the fact that the internet is an inexpensive way of doing business especially in advertising and marketing. Do you know why the majority of businesses’ marketing efforts fail? The answer is simple; they don’t have a good online marketing strategy.

When you work online, in everything you do, you need to have a marketing strategy that is outlined and able to be duplicated easily and consistently. The last thing that any company wants is to spend time, money and effort, only to find in the end that it does not work. Even worse is that they don’t even know “why” it didn’t work.

It is very important that you know how things work, why it works and when it is going to work. A lot of people try the social networking sites like Twitter, Facebook and Youtube as part of their marketing strategies. They also try other strategies like blog posting and article marketing for the purpose of getting more traffic. But none of these work without the total online marketing strategy in place.  One piece of the puzzle does not give you what you need to complete it.

In order to be successful with these types of social media marketing efforts, you need to have a really good marketing strategy that will help you understand how and why your marketing works.

Below are tips that you need to do in order to be able to build an effective online marketing strategy.

TIPS ON CREATING AN ONLINE MARKETING STRATEGY

Tip 1
Create/Identify your message

It’s important that your strategy marketing template has a really good keyword in it so that you can be found by your target market when they search for your product or service or problem that you have a “resolution” to.

Tip 2
Pick/Choose your media

You can do reputation marketing, local search marketing, video marketing, article marketing, RSS feeds or bookmark strategies, and even Pod Casting. Just start with one that you are comfortable with and don’t move on to the others until you can develop a good marketing strategy that works for you and your market.

Tip 3
Get your message out to the market place

You can start by syndicating your content through out the social media sites.

Tip 4
Track your message/ traffic

When you create a video, upload them at YouTube, Viddler and all kinds of different video sites. Make sure you track the traffic to see if the strategy is actually working. This is one of the best ways to build an online marketing strategy. If using local search marketing then Google Analytic is another great tracking tool.

For more information about strategies that will help you develop the best online marketing strategy call us at 888.557.1258.  And if you want a FREE report to find out where you rank in Google Maps compared to your competition go to: Online Marketing Strategy www.MyLocalSearchRankingReport.com
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Online Marketing Videos Improve Conversions

How Online Marketing Videos Improve Conversions

Still not convinced that you need and Video production company and an online video marketing company  as part of your marketing campaign?  Rather then just tell you how great video marketing is we are going to show you some stats that will open your eyes on just how important and vital online marketing video is to the success of your business.

Who Is Watching Online Videos?

Both Accenture and Search Engine Journal, 85% of internet users in the US view online videos on a regular basis. In March 2011 alone the US viewed 5.7 billion videos online, which included 4.3 billion online video advertisements (Comscore, March 2011 Online Video Rankings).

That is a massive amount of people watching a ton of videos, including advertisements.  And while most of us tend to skip right past annoying ads on the TV with new technology devices such as our DVR sets, viewers tend to be much more receptive to online ads.  One obvious reason is that online ads don’t last long, most are under a minute while TV ads can be 3+ minutes.  At most, an online ad is a short 15-45 second blurb that is thrown in between different online videos.

Videos Can Help Conversion Rates

So we have billions of people watching videos and ads online every day. That is great but what makes it even better is that videos have been proven to increase conversion rates exponentially for a number of companies in a number of different niches worldwide.

In January 2009 the online retailer Shoeline decided to add videos to help showcase their products, and are they glad they did!  Adding videos had them seeing a 44% increase in online sales conversions (Internet Retailer, January 2009). Zappos reported similar numbers where they were seeing anywhere from 6% to 30% in their sales for products that had a video accompaniment (ReelSEO, December 2009).

This conversion increase shouldn’t come as a surprise. Having a video on a website has proven to increase one’s time visiting on the website. Internet Retailer reported that videos not only boosted conversion rates for the online retail site Living Direct, it increased the time spent on the site by 9%.

Going Mobile & Online Marketing

So what does that mean? Marketing firms and businesses should not forget about the mobile users.

Smart phone users prefer? That’s right, Video. Why? Because it’s faster to gather information and it’s seen as a more trustworthy source than text on a page. But here’s why smartphone users are important to you:

  • By 2014, there will be more internet users than laptop and desktop users (Microsoft Tag Mobile Marketing Report, 2011)
  • 50% of all local searches are done on mobile devices (Microsoft Tag Mobile Marketing Report, 2011)
  • 46% of shoppers who are using mobile devices in stores are using them to compare a competitor’s website (Forsee Results, 2010)
  • A recent Demandware survey revealed that 83% of smartphone users all considered their phones to be more valuable than any other in-store technology for shopping, and only 16% of shoppers believed that the sales associate was the best source of information. 43% of consumers will place more trust in a sale in their mobile device than any other device OR sales associate (Point of Sale News, May 2011)
  • 77% of mobile video viewers are watching more video than they did a year ago (eMarketer 2010)

The bottom line: everyone is going mobile and mobile users are savvy shoppers.  Videos will help sell your products and services and build trust and confidence that a mobile user needs in order to purchase from you rather then your competitor.  If you don’t have a video marketing campaign, then I hope you see it is time to change and start implementing one today.

Key Takeaways

When you stop and think about video marketing and what it does, none of the stats just mentioned should be a huge surprise.  In the faceless and anonymous world of the internet, having a video allows something that once was intangible to be more tangible.

You can see what it is you are thinking about buying or using.  You can see what it does, how it performs, what it looks like, how others have experienced it.  Videos allow your potential clients to visualize themselves using your product or service and it helps them trust more o they feel more compelled to make a purchase.  And with any luck, your video could go viral which will bring in even more traffic than you could ever imagine.

Need Help With Video Marketing?

If video marketing is something you are interested in but are having trouble getting started contact us today at 888.557.1258.

Get your FREE Local Reputation Report www.MyLocalReputationReport.com and find out what your customers are saying about you online.