In today’s market economy, companies must have a good online marketing strategy. With the new technology developments quite a number of companies are going online for their marketing needs. This is due to the fact that the internet is an inexpensive way of doing business especially in advertising and marketing. Do you know why the majority of businesses’ marketing efforts fail? The answer is simple; they don’t have a good online marketing strategy.
When you work online, in everything you do, you need to have a marketing strategy that is outlined and able to be duplicated easily and consistently. The last thing that any company wants is to spend time, money and effort, only to find in the end that it does not work. Even worse is that they don’t even know “why” it didn’t work.
It is very important that you know how things work, why it works and when it is going to work. A lot of people try the social networking sites like Twitter, Facebook and Youtube as part of their marketing strategies. They also try other strategies like blog posting and article marketing for the purpose of getting more traffic. But none of these work without the total online marketing strategy in place. One piece of the puzzle does not give you what you need to complete it.
In order to be successful with these types of social media marketing efforts, you need to have a really good marketing strategy that will help you understand how and why your marketing works.
Below are tips that you need to do in order to be able to build an effective online marketing strategy.
TIPS ON CREATING AN ONLINE MARKETING STRATEGY
Create/Identify your message
It’s important that your strategy marketing template has a really good keyword in it so that you can be found by your target market when they search for your product or service or problem that you have a “resolution” to.
Pick/Choose your media
You can do reputation marketing, local search marketing, video marketing, article marketing, RSS feeds or bookmark strategies, and even Pod Casting. Just start with one that you are comfortable with and don’t move on to the others until you can develop a good marketing strategy that works for you and your market.
Get your message out to the market place
You can start by syndicating your content through out the social media sites.
Track your message/ traffic
When you create a video, upload them at YouTube, Viddler and all kinds of different video sites. Make sure you track the traffic to see if the strategy is actually working. This is one of the best ways to build an online marketing strategy. If using local search marketing then Google Analytic is another great tracking tool.