What You Should Know About Web Design
Your website serves two vital functions.
1) It is the online face of your company – consumers draw conclusions about you just by visiting your website. A poorly designed or outdated website can actually drive customers away.
2) When designed and optimized properly, your website will also attract potential new customers by ranking high in search engine results.
What makes us different?
Many website designers are fantastic artists, capable of creating a great looking website, but it is rare to find a web designer that also has expert knowledge of marketing, consumer psychology and search engine optimization. At Summit Marketing, we bring every important function together for each website we design. We make sure that it will not only be extremely attractive, but that it also meets the following:
– Easy to Navigate and Read
– Drives the Desired Consumer Action and Reaction
– Search Engine Optimized
Oh yes, we should add that our websites are extremely affordable!
Our Approach
To properly build an effective website, it takes several skill sets, including graphic design, web coding, copyrighting, and marketing. Unlike most web design companies, we have all these skills in-house and we utilize them to the fullest to ensure each of our clients is extremely happy with their finished product, and more importantly that it fulfills the two vital functions listed above.
We utilize today’s most advanced Contact Management Systems when designing your website, which means that you will have the ability to make minor updates to your website on your own.
Though each client project is unique, our website development process follows four stages.
Planning
We’ll meet and speak with you to uncover what you’re looking for in your new website. During our planning conversations, we listen to your business goals and technical requirements of your vision. We’ll develop a list of project requirements and a detailed project plan. You’ll have the opportunity to review and approve the project plan, and also understand what role you’ll play in the overall development process.
Design
Based on the information we capture during the planning stage, our team will develop an initial design. We’ll then walk through the design concepts and get your feedback, allowing us to understand the items you like and don’t like. From there, we’ll develop a full design for your review and approval. Even after initial approval of the full design, you’ll have opportunities to make minor changes without any additional cost.
Development
Once the design is approved, our team jumps into development mode. This includes coding and content development. We work closely with our clients to develop site content that is SEO keyword rich. Our website designers ensure your website will work correctly on all major web browsers, that it is compliant and that it is in-line with your vision. You’ll have the opportunity to approval all content and images along the way.
Launching
Only after you’ve signed off on the end product will we launch your new website. As we launch, we’ll provide you with training sessions to make sure you are able to manage your new system easily and effectively.
To view our local web division website and see live demo sites click here.