Tag: SEM

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How Internet Marketing Works

Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9thpage where no one ever looks. Perhaps you have a social media Facebook business page, but you have few likes and even fewer people “talking about it.” Your lack of success on the Internet probably has nothing to do with your business idea but your Internet marketing strategies. In fact, your ideas are most likely excellent, and all you need to get more customers is increase your visibility. In other words, you need help from a professional online marketing company like Summit Marketing to help you with your Internet marketing strategy.

Internet marketing is all about increasing your visibility. The more visible you are to people who are looking for your products and services, the more opportunities you have to generate leads and increase your sales. Internet marketers have a few different ways to increase your visibility that include one or more of the following types of online marketing.

Search Engine Marketing (SEM)

Over 31% of people are turning to the Internet to shop for goods and services, and nearly all of those people will use a search engine to get there. That means in order to capture those potential leads, you need to show up on the first page of top search engines like Google and Bing. SEM works by employing a few different strategies to help search engine crawlers read, index, and rank your content. If you don’t currently rank for search terms related to your site or you rank low for terms related to your site, NOW is the time to change that by investing in SEM. SEM includes search engine optimization and paid search. Summit Marketing can help you with both.

Social Media Marketing

People are constantly browsing social networking sites like Facebook, Twitter, Pinterest, and more. Not only are people catching up with their friends and family, but they are also liking and following businesses. This is possible because the businesses buy social signals to place it on social media platforms, which lead people to their websites. Your social media platforms is essential if you want to expand your reach. One of the best ways to get more business from social media is to create a profile and host a giveaway or contest.

Content Marketing

Content marketing bleeds into all other aspects of your online marketing strategy, so a good content strategy should be included in all of your Internet marketing efforts. The more excellent content you generate, the more search engines like you and the more people like you. You can take all of your fun ideas and turn them into a YouTube video, Infographic, or blog post that people will find helpful and want to share.

Google says there are over 5 billion searches conducted on a daily basis. That means people are continually searching daily for information, products, and services. In fact, in the time I’ve been writing this article, I’ve stopped by Google 3 times to look for products (baby booties, baby earmuffs, hard drive for a Mac … in case you were wondering), and Facebook about 10 times to distract me from actually finishing my work (entered a giveaway for $250 in free Dream Dinners … in case you were wondering). That means the more you can do to increase your visibility on the Internet, the more you can capture the attention of customers who are looking for companies just like you. For more information about small business SEO services, call us at Summit Marketing today. We would love to help you get started!

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Why You Need Local Search Marketing Services

Local Search Marketing Services – The Why’s!

If you have a business, one of the things that you should greatly take into consideration is local search marketing. If you are a newbie, you might be wondering what it is and what it can do to help your business grow. By reading the next few paragraphs you will gain some great insight into why you should be taking advantage of this form of online marketing.

You are using the internet for your daily transactions, aren’t you? Well, the internet is one of the top reasons why there is a need for you to prioritize local search marketing. If potential clients or customers in your locality searches in Google the services or products you offer or a problem that your company solves, then your company just might be on top of the results. With this, there is a tendency for you to establish a stable online presence, gaining new customers daily via Google Search. Therefore, those prospects or potential new business customers will  try out your products or services. See the process? Well, this is just one aspect on how local search marketing can help you.

With the demand and popularity of online shopping, people nowadays tend to check what stores are open based on their convenient time. If you will let a reliable, experienced and reputable local search marketing company handle your online marketing business, you will not have a problem when it comes to ensuring consistent visibility online. Maximize your digital exposure and get your brand out at LocalBrandAdvisor.com.

Majority of people also do not live where they work. Therefore, when certain services are needed or wanted while at work, the local familiarity is not there. Instead of making a phone call to the local handyman in the neighborhood when specific work needs to be done, they will just search online. Now, if an good online marketing agency is handling your business’ local search marketing, you don’t have anything to worry about.

Headlines on articles, videos, and posts can also tell a visitor or prospect a lot, and these are considered the best ways to point potential customers and clients to your business. If your chosen local search marketing service provider has innovative and breakthrough methodologies, you will be able to achieve a high level of lead generation.

These are just some of the best reasons why you need to have powerful and effective local search marketing when in business. However, that would not be made possible without the help of an experienced and professional agency that can always make everything is in favor of your business. If you are currently looking for one, then you are in the right place at the right time.

For years, we have been in the local search marketing industry. In the span of our operation, we have already mastered the art of this kind of marketing. Therefore, we can provide you 100% guarantee that your business will be in good hands. We also have local search marketing professionals that have the skill and knowledge on how to give your business a high level of visibility and exposure in the online world and ensure you are the “Go To” person in your local community when searched online.

Would you like to secure the reign of your business in your chosen niche and industry? Then you should make local search marketing your #1 priority because it will bring out the best in your business and get your phones ringing off the hook.

To see just where your business is ranking online and to learn how to dominate your competition get FREE access at  for a free local search marketing report.