Tag: google

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5 Quick Online Branding Tips

Targeting – Your advertising should appeal to the demographic where you place your ads. Consistent messaging that conveys your the values of your product or service is key to driving recognition or recall for when they’re in a buying mode. Creating top of mind awareness with consistency and repetition can build equity. It’s surprising how often people will think one ad will suffice for all. This isn’t print. You can rotate different creative and run with your best performers.

Reputation Marketing – Staying on top of what you rank for and the conversations around your brand allows you to stay a step ahead, and possibly avoid putting out fires later. If you were to google your brand name, do any of the top ten listings have negative impact? Are you monitoring the dialogue around your brand in social media? If you see negative results in the top 10 listings when searching for your brand, you’ll want to address it before too many customers come across it.  Once you have a 5 Star Reputation are you telling the World about it?  Does your homepage show recent five star reviews on a regular basis so your prospects can see how great your company is?  Do you have a 5 star reputation and use it to close more business?  After developing a 5 star reputation you must market that reputation for EVERYONE to see!

Social Media – Engage with your audience. It all sounds easy, but it mostly falls apart in a week or three. While starting with good intentions, other duties call. Most companies don’t have the luxury of hiring a dedicated social media specialist to manage these things, so it usually gets added to the list of tasks an employee needs to do. The best way to manage it is scheduling a block of time at least once or twice a week. Find the medium that suits you, but also look at where your customers are. It’s also recommended to grab your brand name as a username for the bigger sites like youtube, facebook, twitter, flickr, technorati, ning, delicious, yelp, scribd, and others.

Search Engine Optimization – Companies searching for your brand name obviously know of you already, but what about the ones searching for the products or services your offer? These are targeted prospects, often in buying mode. Many companies make the mistake of not including SEO in their marketing strategy. The game has changed, and those that are late will have to work twice as hard to catch up, probably more. SEO is a necessity. One of the essential parts of the SEO process is link building, and this is one place where you can go beyond restrictions to redirect traffic onto your site. Make sure to read up on the thrive global niched guide to know more about link building for niches to get great results for your site or business.Displaying in search engine results for phrases your customers are looking for is an excellent way to build credibility for your brand. Being synonymous with a phrase strengthens that top of mind awareness and would be comparable to branding on steroids. If you’re a customer and searching for a phrase, research shows 42% click the first listing, and 74% of the results clicked are in the top 5 positions. In a recent study, SEO shows to provide the best ROI over all other forms of online marketing.

Search Marketing – If you run an affiliate program and pay for leads, you might consider taking over bids on your brand name in Google Adwords. Why pay more for leads if you own the trademark to your brand name? Run your own campaign for those searching your brand to retain control.

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How Internet Marketing Works

Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9thpage where no one ever looks. Perhaps you have a social media Facebook business page, but you have few likes and even fewer people “talking about it.” Your lack of success on the Internet probably has nothing to do with your business idea but your Internet marketing strategies. In fact, your ideas are most likely excellent, and all you need to get more customers is increase your visibility. In other words, you need help from a professional online marketing company like Summit Marketing to help you with your Internet marketing strategy.

Internet marketing is all about increasing your visibility. The more visible you are to people who are looking for your products and services, the more opportunities you have to generate leads and increase your sales. Internet marketers have a few different ways to increase your visibility that include one or more of the following types of online marketing.

Search Engine Marketing (SEM)

Over 31% of people are turning to the Internet to shop for goods and services, and nearly all of those people will use a search engine to get there. That means in order to capture those potential leads, you need to show up on the first page of top search engines like Google and Bing. SEM works by employing a few different strategies to help search engine crawlers read, index, and rank your content. If you don’t currently rank for search terms related to your site or you rank low for terms related to your site, NOW is the time to change that by investing in SEM. SEM includes search engine optimization and paid search. Summit Marketing can help you with both.

Social Media Marketing

People are constantly browsing social networking sites like Facebook, Twitter, Pinterest, and more. Not only are people catching up with their friends and family, but they are also liking and following businesses. This is possible because the businesses buy social signals to place it on social media platforms, which lead people to their websites. Your social media platforms is essential if you want to expand your reach. One of the best ways to get more business from social media is to create a profile and host a giveaway or contest.

Content Marketing

Content marketing bleeds into all other aspects of your online marketing strategy, so a good content strategy should be included in all of your Internet marketing efforts. The more excellent content you generate, the more search engines like you and the more people like you. You can take all of your fun ideas and turn them into a YouTube video, Infographic, or blog post that people will find helpful and want to share.

Google says there are over 5 billion searches conducted on a daily basis. That means people are continually searching daily for information, products, and services. In fact, in the time I’ve been writing this article, I’ve stopped by Google 3 times to look for products (baby booties, baby earmuffs, hard drive for a Mac … in case you were wondering), and Facebook about 10 times to distract me from actually finishing my work (entered a giveaway for $250 in free Dream Dinners … in case you were wondering). That means the more you can do to increase your visibility on the Internet, the more you can capture the attention of customers who are looking for companies just like you. For more information about small business SEO services, call us at Summit Marketing today. We would love to help you get started!