When marketing your local business it can be difficult to judge how far you should extend your catchment area for attracting new customers. Small businesses neither have the time nor the resources to waste on targeting consumers who may not consider them local enough to be a viable business for them to use.
It’s more beneficial to target those consumers in your immediate area, but how do we know how far is too far for a local business? Just how ‘local’ do you need to be to attract new customers?
Enlisting the help of our US consumer panel this single, simple question was asked to them:
How much time are you prepared to drive for to visit a local business?
A panel with 13 business categories were asked to enter a driving time against each category. There were over 800 responses (all US based) to the poll and the answers are displayed & analyzed below.