LOCAL BUSINESS MARKETING MAGAZINE January 2020

This month’s FREE Local Business Marketing Magazine!

This Month’s Feature Article

Five Easy Ways to Make Your Customers Feel Special

Also inside this month

  • Social Media: Five Types of Content to Post
  • Why Your Small Business Needs a Unique Value Proposition and How to Create One
  • 10 Topic ideas for Your Business Website Blog
  • A Quick Introduction to Online Reputation Management
  • 8 Useful Tips for E-commerce Store Owners in 2020

 

CLICK HERE TO READ THIS MONTH’S MAGAZINE

LOCAL BUSINESS MARKETING MAGAZINE December 2019

This month’s FREE Local Business Marketing Magazine!

This Month’s Feature Article

9 Essential Online Business Tools to Increase Productivity

Also inside this month

  • Tips on Using Pinterest to Grow Your Small Business
  • Tips for Entrepreneurs: 5 Ways To Increase Workplace Productivity
  • Content Marketing: Five Essential Rules for Better Blog Content
  • Digital Marketing: Three Ways to Gain More Followers on Twitter
  • Using a Blog to Find New Customers: What You Should Know

Local Business Marketing Magazine September 2018

Local Business Marketing Magazine September 2018

This month’s FREE Local Business Marketing Magazine!

 

Feature Article

How to Instantly Get More Social Media Shares with your Content

Also inside this month

  • Social Media Marketing: Four Reasons You Need to Create Content for Your Target Audience
  • The Truth About 7 SEO Myths
  • 7 Easy Instagram Tips for Small Businesses
  • How to Market with Facebook’s New Algorithm
  • Five Effective Ways To Market Your Business For Free
  • Infographic: Instagram Stats & Tips – 2018
  • And Much More!

CLICK HERE TO READ THIS MONTH’S MAGAZINE

 


Local Business Marketing Magazine August 2018

Local Business Marketing Magazine August 2018

This month’s FREE Local Business Marketing Magazine!

 

Feature Article

Absolute Beginner’s Guide to the Art of SEO

 

Also inside this month

  • The Five Best Practices for Creating Value with Your Local SEO
  • Google Ads (AdWords) Vs. Bing Ads: Which Pay-Per-Click (PPC) Platform is Best?
  • What Is Inbound Marketing and How Can It Increase Revenue?
  • How To Use Remarketing To Dramatically Increase Traffic And Increase Lead Conversions
  • Dangerous Domain Scam to Avoid
  • Infographic: Marketing to the Generations
  • And Much More!

CLICK HERE TO READ THIS MONTH’S MAGAZINE

 

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Local Business Marketing Magazine July 2018

Local Business Marketing Magazine July 2018

This month’s FREE Local Business Marketing Magazine!

 

Feature Article

4 Reasons People Will Share Your Content

 

Also inside this month

  • 4 Free Ways To Increase Your Website Traffic
  • Expert Tips to Get the Most Out of LinkedIn
  • Five Effective Ways to Improve Your Content Marketing
  • How Pinterest is Trying to Get Men to Sign Up
  • Creative And Cost-Effective Ways To Strengthen Your Brand’s Marketing Message
  • Secret Power Strategies To Getting More Customers With Facebook
  • Infographic: 2018 Pinterest Stats
  • And Much More!

 

CLICK HERE TO READ THIS MONTH’S MAGAZINE

 

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Local Business Marketing Magazine June 2018

Local Business Marketing Magazines June 2018

This month’s FREE Local Business Marketing Magazine!

 

Feature Article

GENERATION Z: BEYOND THE ROLE OF CONSUMER

 

Also inside this month

  • Strategies for Marketing To Generation Z
  • The 3Ms of Successfully Handling All Your Online Content
  • 20 Ways to Be a Better Blogger
  • Topics and Tips To Keep Your Blog Posts Flowing
  • Ways To Make Your Brand Visible On LinkedIn
  • How You Can Get More Followers On Instagram
  • Infographic: Marketing To Generation Z
  • And Much More!

 

CLICK HERE TO READ THIS MONTH’S MAGAZINE

 

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Improve Your Email Marketing Strategy To Increase Conversions And Revenue

Email Marketing Strategies

Email Marketing Best Conversions And Revenue Strategies

Email marketing has long been hailed as one of the best conversion and revenue strategies, not to mention the amazing ROI compared to other techniques. However, it is one of those strategies which must be constantly improved in order to take full advantage of the benefits it offers. Unfortunately, many people execute an email marketing strategy and never take the time to improve it, which makes the local search engines overlook the website, and in turn affecting your business. If you are serious about increasing conversions and revenue through email marketing, then you must improve your marketing campaign. How can you do this? Follow these simple steps to tweak your email marketing campaign on a regular basis. Check out www.web20ranker.com/white-label-seo-campaigns/ for proven tactics that guarantee to increase SERP rankings, online visibility, website traffic, and leads.

 

Edit Your Email List

This is something that many people do not think about doing. It is not uncommon for visitors to sign up for stuff by mistake or provide a “junk” email address in order to receive something for free. These types of actions negatively affect your email delivery performance and provide false metrics. The best way to avoid this is to run your email list through scrubbing and verification software or use a service. It will require an investment, but it is well worth the small price to ensure that your emails are actually reaching the intended recipients. It will also verify that the metrics you are reading are correct. 

 

Don’t Be Afraid To Use Emojis

Everyone uses emojis because they are fun. They help effectively communicate with a light-hearted undertone. It’s a small step but putting emojis in the subject line will likely boost your open and response rate. It is not necessary to do it with every email but when the opportunity arises, take it.

 

Test A Double Opt-In List

Even marketing strategists who believe in the power of email marketing and use the best email marketing tools often shy away from double opt-in lists. People often think that the double opt-in is more of a deterrent because of the extra step. This really isn’t the case. Would you rather have a shorter list of people who are genuinely interested in your product or a huge list of not so much? The shorter list is going to be much more valuable every time.

 

Customize The Response Template

You want to make sure that your newsletter template is responsive and delivered well across all devices and screen sizes. The majority of your customers may open your email on their phone, but many may be using tablets or laptops. There are several services which offer responsive templates for your email marketing. This Salesforce blog also offers some tips on how these templates can be combined to result in becoming customer centric. Again, it is worth the small investment to ensure that you are branded correctly. If you really want to give your email marketing strategy a professional appearance you can even have a custom designed responsive template specifically for your company.

 

Segment

If you run an email marketing campaign, then you understand how important it is to segment the list. This helps ensure that your emails are relevant and targeted. However, you also need to segment the times which they are sent. Don’t just run a test and decide open rates are higher at a certain time of the day. If you are targeting housewives and find that they typically have a higher open rate between certain hours of the morning, then segment your send times as such. It does not good to target an audience and break it down by demographics if you can’t reach them at a time when they will read the email.

 

Use these five simple yet powerful strategies to improve your email marketing campaign. They will help you boost your open rates while increasing conversions and revenues. Your email marketing list will need regular attention to return the best results for your business.

 

 

To Get Started With Email Marketing

Call us at (916) 382-7229, or contact us today to discuss what we can do to market your website by promoting it online to build up your authoritative inbound links so you can get new customers.

Local Business Marketing Magazine May 2018

Local Business Marketing Magazines May 2018

This month’s FREE Local Business Marketing Magazine!

 

Feature Article

8 Instant Turn-Offs Which Repel Website Visitors

 

Also inside this month

  • New to Content Marketing? Start with a Specific Top Goal
  • How to Succeed as a New Page on Instagram
  • Creating Momentum For Your Brand With Facebook Marketing
  • How to Make Your Content Highly Shareable on Social Media
  • Improve Your Email Marketing Strategy To Increase Conversions And Revenue
  • How to Adjust Your Marketing to the New, Smarter Google
  • Infographic: Video Marketing Stats – 2018
  • And Much More!

 

CLICK HERE TO READ THIS MONTH’S MAGAZINE

 

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2015 Summer Reading List for Marketers

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Top 10 Misleading Marketing Tactics

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