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5 Quick Online Branding Tips
Targeting – Your advertising should appeal to the demographic where you place your ads. Consistent messaging that conveys your the values of your product or service is key to driving recognition or recall for when they’re in a buying mode. Creating top of mind awareness with consistency […]
Does Your Company Suffer From “Brand Absence”?
Does Your Company Suffer From “Brand Absence”? The first level of branding is called “Brand Absence”. Brand absence – “A company or person who is unknown to his or her target market”. There are many reasons why you or your company might suffer from Brand Absence: New company or recently
Borrell Associates Report: Expected Increase in Targeted Display Advertising
Borrell Associates Report: Expected Increase in Targeted Display Advertising Borrell Associates, an expert in local online advertising, recently published an in-depth report on the automotive industry, paying particular attention to the way the car-buying path has become dramatically shorter. In recent years, digital media has shifted the car buying process,
Why Every Small Business Should Be Using Display Ads
Why Every Small Business Should Be Using Display Ads Advertising is and always will be one of the most valuable business tools to achieve greater brand visibility and business growth. The problem is traditional avenues such as print and other offline avenues are returning less ROI and less engagement. It
How To Build A Good Online Marketing Strategy
In today’s market economy, companies must have a good online marketing strategy. With the new technology developments quite a number of companies are going online for their marketing needs. This is due to the fact that the internet is an inexpensive way of doing business especially in […]
Online Marketing Videos Improve Conversions
How Online Marketing Videos Improve Conversions Still not convinced that you need online marketing videos as part of your marketing campaign? Rather then just tell you how great video marketing is we are going to show you some stats that will open your eyes on just how […]