This week Dr. Misner interviews Matthew Pollard about his new book, The Introvert’s Edge. Dr. Misner is an introvert himself, and thinks it’s fantastic to talk about how introverts actually have a little bit of an edge in the way they do business.
In BNI’s survey of about 3400 business people last year, introverts really shone because networking is all about building relationships. Introverts who are successful in business and in networking develop a system for themselves. That system, combined with the ability to listen and empathize, increases their ability to deliver what the customer really wants.
The Introvert’s Edge outlines a natural step-by-step process for making a sale without aggressive techniques. Three key elements of the process are being able to utilize story, asking questions, and the trial close.
Get Matthew’s book for yourself at theintrovertsedge.com.
Brought to you by the Networking for Success Channel on YouTube.
Originally posted on BNIpodcast.com
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