BNI Podcast Episode 554: The Introvert’s Edge

06 Jun


This week Dr. Misner interviews Matthew Pollard about his new book, The Introvert’s Edge. Dr. Misner is an introvert himself, and thinks it’s fantastic to talk about how introverts actually have a little bit of an edge in the way they do business.

In BNI’s survey of about 3400 business people last year, introverts really shone because networking is all about building relationships. Introverts who are successful in business and in networking develop a system for themselves. That system, combined with the ability to listen and empathize, increases their ability to deliver what the customer really wants.

The Introvert’s Edge outlines a natural step-by-step process for making a sale without aggressive techniques. Three key elements of the process are being able to utilize storyasking questions, and the trial close.

Get Matthew’s book for yourself at

Brought to you by the Networking for Success Channel on YouTube.

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Don Franklin

Don Franklin is a self-taught internet marketer, web developer and traffic conversion expert that started in 2008. He has owned and operated a variety of local businesses where continued to hone his online skills before launching his Digital Marketing & Consulting Agency in 2009. Don now owns several digital companies including a Web Design & Strategic Digital Marketing Agency, a Reputation Marketing Software-As-A-Service company and several other online/digital companies.

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