BNI Podcast Episode 542: How to Make a Million Dollars Networking

16 Feb


Michael Maher of ReferCo, author of 7L: The Seven Levels of Communication, joins Dr. Misner on today’s podcast to talk about how he was able to net more than $1 million per year through networking, thanks to BNI.

When he joined BNI, Michael set an annual referral goal: give 1000 referrals and receive 500 referrals. The first year he received 250 years and 8 years after that he received more than 500 referrals, when most real estate agents get 3-5 referrals per year.

How did he do this? Through what he calls the networking stack: stacking networking appointments back to back before and after your BNI meeting. You can also introduce these referral partners to each other between meetings: clients to potential clients, BNI members to potential BNI members, and so forth.

The next part of this method is to develop a home court advantage. Orchestrate the ultimate first impression by becoming a regular at a local restaurant and having your networking stack meetings there. The staff of the restaurant provides additional endorsement for you, their valued customer, and takes great care of your guest.

The effectiveness of these two techniques is increased by an increasing “Givers Gain” type of mentality in consumers, who are members of what Michael calls the Generosity Generation and want to work with people who say “I am here to help.” The 7L system is designed to get you from giving to gaining.

You can find Michael’s 7L book at and Miracle Morning for Real Estate Agents, which is not just for real estate agents, at

Originally posted on


Not currently a member of BNI? How do you plan on growing your business?

Would you be interested in joining a group that can help you revolutionize your business, sharpen your professional skills, and develop long lasting contacts? We would love to invite you to visit our BNI chapter, and see for yourself how we are changing the way the world does business.

While growing your business is our primary focus, members get so much more from forming close relationships with like-minded business professionals. The opportunities are endless.  If you are in the Sacramento/Elk Grove area we would love you to visit our chapter and learn more about the BNI Elk Grove Rockstars.  Or Learn more about BNI

Don Franklin

Don Franklin is a self-taught internet marketer, web developer and traffic conversion expert that started in 2008. He has owned and operated a variety of local businesses where continued to hone his online skills before launching his Digital Marketing & Consulting Agency in 2009. Don now owns several digital companies including a Web Design & Strategic Digital Marketing Agency, a Reputation Marketing Software-As-A-Service company and several other online/digital companies.

You can see who we've worked with near you that you might know for a reference by browsing our hierarchical portfolio directory below. For seo, cities we serve include Antelope, Arden-Arcade, Cameron Park, Carmichael, Citrus Heights, Clay, Collierville, Davis, Dogtown, El Dorado Hills, Elk Grove, Elverta, Fair Oaks, Florin, Folsom, Foothill Farms, Galt, Gold River, Granite Bay, Herald, La Riviera, Laguna, Lockeford, Lodi, Morada, North Highlands, Orangevale, Parkway, Rancho Cordova, Rancho Murieta, Rio Linda, Rio Vista, Rocklin, Rosemont, Roseville, Sacramento, Thornton, Vineyard, Walnut Grove, West Sacramento, Wilton, and Woodbridge.