BNI Podcast Episode 436: Low Absences = More Referrals

23 Feb


A long time ago a BNI chapter came to Dr. Misner and said they didn’t think attendance made any difference to the amount of referrals passed. They proposed to increase their attendance, track referrals, and demonstrate that there was no difference.

By the second quarter of this experiment, absenteeism dropped by 71% to .6 absences per member per quarter. Membership went up 50%, and referrals went up 62%.

BNI printed the results of the experiment. Dr. Misner got a call from a member who didn’t believe the results. He proposed to have his chapter track absences and referrals for a year. In their first quarter, they had a 53% drop in absenteeism and a 9% increase in referrals. The second quarter, they had a 58% drop in absenteeism, a 55% increase in members, and a 71% increase in referrals. In the third quarter, their membership increased by 90% and their referrals increased 164%. By that time, the chapter leadership was convinced.

If your chapter has high absenteeism, what’s in it for you and the other members in better attendance is more referrals.


You can read the original document here:

Download (PDF, 41KB)

Have you had a similar experience in your chapter? Would you like to duplicate this experiment? Share your experience in the comments.

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Don Franklin

Don Franklin is a self-taught internet marketer, web developer and traffic conversion expert that started in 2008. He has owned and operated a variety of local businesses where continued to hone his online skills before launching his Digital Marketing & Consulting Agency in 2009. Don now owns several digital companies including a Web Design & Strategic Digital Marketing Agency, a Reputation Marketing Software-As-A-Service company and several other online/digital companies.

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